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The holidays are a time for celebration and can be a great opportunity for you to market your healthcare and increase engagement with your patients. Research has suggested that a healthy and effective patient-provider relationship can even have positive care outcomes for your practice.
Holiday Marketing Tips Health
The holidays are a great opportunity to boost your marketing, so we’ve come up with these holiday marketing ideas that you can implement in your healthcare today.
Holiday Marketing Tips: Campaign Ideas From Real Experts
Who doesn’t like receiving letters in the mail? Sending your patients a postcard shows that you are thinking of them during the holidays. It reminds inactive patients of your practice and can encourage reactivation. For your loyal patients, this can be a great opportunity for potential referrals.
My mom used to keep our dentists holiday card on the fridge all the time (it’s like an advertising jackpot in marketing). When visitors arrived and saw the map, she raved about how comfortable his office was. Don’t underestimate the power of traditional print advertising, consider sending a holiday postcard this year.
In this day and age, if you don’t have an online presence, you don’t exist at all! Increase your online presence by running a social media campaign. You can encourage patients to post pictures of their healthy habits with a corresponding custom hashtag.
Engage directly with patient input and keep communication consistent throughout the month (many people like to count down the holidays to Christmas or New Years, for example). You can even put up a decorated wall in your practice and have patients take pictures with the backdrop.
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Send a newsletter to patients to summarize the year. Make this as simple or extravagant as you like, but the more personal, the better. Include a photo of your office staff, or even highlight major accomplishments your practice has made for the year.
You can even suggest health-related gift ideas, such as a wearable device to track health information. This would be a good opportunity to push last-minute appointments by reminding patients to take advantage of the reductions met before the end of the year. For a dental practice, try to get patients to take advantage of remaining dental benefits for the year.
‘Tis the season of giving. Promote a gift drive in honor of the holiday to a local charity. You can do a toy drive, a winter coat drive, or a canned food drive.
This is a great way to raise awareness and give back to your health care in your community. Find creative ways to honor participating patients, such as posting them on your social media page or publicly displaying a list of donors (with their consent, of course).
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The holidays are a great time for gifts. Want to increase the number of year-ends? Sponsor a holiday offer for patients who schedule appointments before the end of the year.
You can offer gift cards or services, or put together a Christmas-themed gift basket. Promote the giveaway in person and online through social media, newsletters or blog posts. For added promotion, you can give away two raffle tickets to patients who make an appointment and post and tag your practice on social media. Win for all!
These ideas are great to implement during the holidays, but the best part is that you can continue them throughout the year! Did your holiday postcard show a positive ROI and more transactions at the end of the year? Consider sending another one throughout the year as personalized birthday cards for patients. Overall, connecting with patients through various marketing methods is not only good for your healthcare, but also for their health.
Hajar Ahmed is a health professional with a background in public health policy and management. She is passionate about reducing health disparities and helping implement wellness practices into everyday life. When she’s not embarking on a new travel adventure or cooking up a storm, she’s reading, writing and speaking about healthcare.
Hack Your Holiday Health
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A premium platform that enables highly trained healthcare professionals to connect with an exclusive network of top practice hires in their area. Many businesses are affected by seasonality. Online shoppers before Christmas, Easter or Valentine’s Day mean the most profitable period for many retailers. Are you one of them?
If the answer is yes (which is very likely), then creating a seasonal marketing strategy is critical to your success. Remember that seasonal promotions aren’t just about massive discounts. Your company can offer more than just low prices!
Seasonal marketing means adjusting your marketing strategy to take advantage of major events and holidays throughout the year.
Holiday Marketing Campaign Examples + Marketing Tips For 2022
Most businesses experience an increase in customer traffic at some point in the retail year. For example, a retailer of sunglasses will receive more orders during the spring and summer seasons. In this case, launching a promotional campaign before the warmer months will increase sales.
Holiday traffic is a great opportunity for companies to increase sales. The rise of online shopping in 2021 is a clear sign that your business needs to improve its online user experience. The easier your e-commerce web store is to navigate, the more visitors will buy your products. But with the fierce competition in retail, attracting customers has become a tough task for marketers. Interactive social media posts, seasonal advertising and a well-thought-out SEO strategy can help you.
Many companies rely on discounts in the hope that these will skyrocket their revenues. Yes, consumers like to find products at low prices. But think about it, most likely any of your competitors will be selling their products at a discount. What can set your business apart?
There are many benefits to aligning your marketing strategy with important events and holidays and running special seasonal marketing campaigns. Let’s explore the main ones:
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Traffic flow gives you a great opportunity to increase brand awareness. As more people visit your site, you can rely on creating memorable experiences to showcase your offerings. In addition, attracting new customers will improve your word of mouth marketing. Think of your seasonal marketing strategy as a way to attract new visitors and promote your brand.
Using the right techniques can help you convert potential customers. For example, pushing your personalized gifts during the holiday season will encourage more purchases. Creating a seasonal Valentine’s Day promotion will boost sales in January and February. People are already willing to spend more money than usual. Your job is to convince them to buy from your company.
A successful seasonal campaign not only promotes your brand, but also your products or services. Users tend to look for specific products during the holidays. For example, they will buy Christmas gifts in December or love gifts in February. In this sense, customer behavior is more predictable in your seasonal business. You have an idea of what people want. Therefore, you know what products to promote on your website.
Customers expect a hassle-free user experience during the busy festive months. Keeping an eye out for seasonal deals and holiday themes will appeal to their excitement. Nevertheless, the most common expectations during the holiday season are good customer service, accurate inventory information, and a quick checkout process.
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Most companies cannot meet high customer expectations. As a result, they scare away their potential buyers. Here comes a remarkable opportunity for you. If you prepare well and manage to meet the needs of the primary buyer, your holiday season business will be a huge success.
Are you ready to make the most of your seasonal marketing? Follow these 8 steps to success:
Auditing your past holiday campaigns will show what worked well and what didn’t in your strategy. Based on this knowledge, you can improve your performance and increase sales. Also, analyzing previous years’ business can help you identify and avoid past mistakes.
Setting KPIs is one of the most effective ways to measure your success. Having a clear picture of what you want to achieve from your seasonal advertising will help you create a successful template. Also, you have a solid foundation to revise your seasonal business in the future. Take a look at these interactive content metrics to learn how to set the right KPIs.
Great Advertisement Ideas For You To Get Inspired From
Planning your vacation venture at the last minute will not yield positive results. To ensure a smooth process before the holidays, we recommend that you create all of your social media, website and content in advance. By doing this, you will be prepared to make changes if needed.
Pro Tip: You can plan your campaign well in advance, but some of your customers might be a little late in giving gifts.
